Grainger’s The Ones campaign put the spotlight exactly where it belongs, on Maintenance, Repair, and Operations (MRO) pros. Denstu framed them as the everyday heroes who keep things running, with Grainger’s massive product range, quick delivery, and always-on support right behind them.
Grainger has, no exaggeration, over a million industrial products, basically everything you’d need to keep operations running. So the challenge was clear: create 3 more spots that relate back to previous campaigns that spotlights their massive inventory, fast shipping, and always-on support. The campaign has already driven a significant increase in brand awareness and business growth.
Michael McCourt - Director
Raphael Cabrera - AssociateCreative Director
Greg Fioretti - Creative Director
Zoey Gay - AssociateCreative Director
Tim Offenburger - Associate Account Director
Gretchen Hentemann - SVP, Account
Tony Wallace - Executive Producer
Jon Messner - Producer (JOJX)
Jackson Morton - Executive Producer (JOJX)
Joe Care - Executive Producer (JOJX)
Steve Morrison - Editor