McCain Foods came to Merkle in need of new product imagery for a multitude of projects, and the biggest priority included revamping their Sales Guide, as well as sales materials, website, videos to help promote their new products and more. The photoshoot for the Sales Guide consisted of a 3 week photoshoot for McCain’s Potato and Appetizer brands with an incredible crew in Chicago. Merkle was tasked with creating pre-pros for each client & subsidiary, pulling prop inspiration, mood boards and other critical items. We partnered with the photographers & clients on set and ensured our vision was coming to life. McCain was extremely happy with the results
Additionally, we were tasked with another photoshoot & branding new imagery for their other brand endorsing K12 products. Recently the K12 images were featured in our trade show booth at ANC (Annual National Conference) for Food service directors and their cafeterias.
Creative Directors: Ashley Frick
Associate Creative Director: Zoey
Account Director: Allie Laudick
Project Managment: Emma Tonnetti
Photographer: Neil Burger
Second Shooter: Ryan Bringas
Producer: Christy Schmid
Digital Tech: Tim Blokel
Photo Assistant: John Ruzich
Prop Stylist: Lindsey Parker
Food Stylists: Cindy Melin, Lissa Levy, Kathy Biagi, Beth Somers, Lisa Rothkopf, Holly Houlf
